Take the new site live, let customers check out directly, and leave e-Impact behind
Chad's new site is ready and we're not touching the design. The work is underneath it: get it off e-Impact's servers and onto your own, turn "add to quote" into real checkout for your furniture, get your Wisconsin/Minnesota and FedEx shipping calculating correctly, and move your CRM somewhere that actually talks to your Gmail.
What we heard on our call
- Chad's new build stays exactly as it is. Same Bloxy theme, same look as the live site but cleaner — you told us you're happy with it and no new design work is wanted. Chad will keep handling design tweaks himself once you're live.
- The real ask is "add to quote" becoming an actual checkout. Today only your in-stock buildings can be reserved with a deposit through WooCommerce; every piece of furniture needs to be directly purchasable.
- Shipping is genuinely two different systems. A flat local fee by Wisconsin/Minnesota zip code on your own truck ($85 or $150 depending on the zip, "white glove" for anything delivered fully assembled), and FedEx for everything outside those states — where you'd like the shipping cost folded in so it reads as free to the buyer.
- You want out of e-Impact's CRM — not because of the price so much as because replies don't land in your regular Gmail and the interface never felt intuitive. You've already exported your ~12,000 customer records yourself, ready to move.
- Live color-swatch preview on product pages would be nice to have — you flagged it as a possible add-on but weren't sure yet if it's worth doing first.
- Budget and pace: you'd like to keep this phase at or under $1,500, billed hourly, and you want our estimate before committing to hours. One month felt like a reasonable timeline to you, as long as we're not building a custom CRM — and we're not.
What's included
Off e-Impact, onto your own hosting
We deploy your exported backup, stand it up on hosting in your name, and cut over your domain (which you already own via GoDaddy) with a proper rollback point and low DNS TTL, so we're never stuck waiting hours if something needs fixing.
Furniture, fully purchasable
Every product goes from "add to quote" to a real WooCommerce checkout: buy directly on the site, in-stock buildings keep their deposit-and-reserve flow exactly as today.
Your actual shipping, configured
Your zip-code delivery map becomes the local flat-rate logic (with the white-glove assembled-delivery charge), and FedEx-rated items outside WI/MN are priced in so checkout shows free shipping to the buyer.
A CRM that actually works for you
We recommend (not build) a CRM that mirrors customer replies into your Gmail, sends bulk or segmented campaigns, and tracks e-commerce orders — then import your ~12,000 already-exported customer records into it.
What we checked before quoting
Who we're working with
Elvie Martin, founder of Northwood Outdoor / Northwood Industries Inc., Hayward, WI — a 20+ year local business with a long-running, consistent web presence. No red flags.
The exported backup
You have WordPress admin access but not server access, so the migration plan — and the firm hours behind this estimate — depends on reviewing the "All in One WP Migration" export once it finishes and reaches us.
Design and theme
Chad's Bloxy-theme build on new.northwoodoutdoor.com is the design we ship. No redesign work is in this scope.
Mobile page speed
Running PageSpeed Insights live on the call showed the new site is in good shape on desktop, with a lag on mobile. Not something you asked for, but cheap to tighten up while we're already in there.
Milestones and pricing
Billed hourly at our $40/hr ad hoc rate, scoped to land at or under the $1,500 you had in mind. These are our best estimate from the call — we'll confirm exact hours once your backup file is in hand, and flag it immediately if the real scope moves the number.
Backup review & firm plan
Deploy your exported site to a staging environment, inventory WooCommerce, products and plugins, and send back a confirmed itemized scope and hours.
Migration & launch prep
Move Chad's site off e-Impact's servers onto hosting in your name, point your GoDaddy domain at it with a rollback point, SSL and redirect checks.
E-commerce checkout & shipping
Furniture catalog moved from add-to-quote to direct purchase; WI/MN flat-rate local delivery with white-glove option, and FedEx shipping priced in as free to the buyer.
CRM move, QA & go-live
Recommended CRM configured and connected to Gmail, your ~12,000 exported customer records imported, checkout and shipping tested end to end, mobile speed check, go-live, handoff notes for Chad.
Not included above: the live color-swatch preview you flagged. We didn't discuss cost or time for it on the call, so once we're in the files we'll come back with a separate, small quote for that add-on rather than guess at it here.
A first look: the new checkout
Concept only — your homepage and theme stay exactly as Chad built them. This is the piece that's actually changing: a furniture product page that sells directly, with real color options and the right shipping shown at a glance.
Concept only · tap a color swatch and the preview updates live · shipping option shown is whichever applies to the buyer's address
After launch: care plans
Once this is live, Chad can run day-to-day content himself. For the parts that benefit from a developer keeping an eye on things — plugin updates, security, backups — here's what we'd suggest.
| Plan | What it covers | Monthly |
|---|---|---|
| Essential | Monthly WordPress and plugin updates (tested on staging), daily backups, uptime monitoring | $99 |
| Standard Recommended | Everything in Essential, weekly updates, security monitoring and malware scans, 1 hour of changes each month | $199 |
| Priority | Everything in Standard, same-day response on urgent issues, 3 hours of changes, monthly speed report | $349 |
| Ad hoc work | New pages, extra shipping zones, the color-swatch add-on, or anything else as it comes up | $40 / hour |
When is it done?
What we need from you
- The finished backup export from "All in One WP Migration," uploaded via Upwork, so we can confirm the real scope and hours
- Your zip-code delivery map ($85 / $150 local tiers) so we can build it into the shipping logic exactly as you run it today
- Your exported ~12,000 customer records from the current CRM, once we've agreed where they're moving to
- A quick yes/no on the color-swatch add-on once we send its separate estimate
- A short check-in each week, by whatever channel is easiest for you
Relevant work
How we work
- One point of contact. I'm your contact throughout; our in-house team of WordPress developers and QA is based in Pakistan.
- Full visibility. An Asana board with every task, so you (or Chad) can check progress any day.
- Billed as it's done. Hourly on Upwork against the milestones above, so you only pay for work delivered and approved.
Next steps
- Finish and upload the backup export via Upwork — it was at 84% when we spoke.
- We deploy it, confirm the itemized scope and hours, and flag anything that changes the estimate.
- Start Milestone 1 on Upwork, with a check-in each week through go-live.